Digital Marketing - Digital Marketing

14

Oct

20 interesting things to do with Augmented Reality

Don't act too surprised if, some time in the next year, you meet someone who explains that their business card isn't just a card; it's an agumented business card. You can see a collection and, at visualcard.me, you can even design your own, by adding a special marker to your card, which, once put in front of a webcam linked to the internet, will show not only your contact details but also a video or sound clip. Or pretty much anything you want.

It's not just business


Thursday, 14 October 2010
Votes:	2
Comments:	0
Modified:	15 Oct 2010

09

Jun

Social networks now more popular than search engines in the UK

Experian Hitwise, reveals that social networks now receive more UK Internet visits than search engines. During May, social networks accounted for 11.88% of UK Internet visits and search engines accounted for 11.33%. May was the first ever month that social networks have been more popular than search engines in the UK.

Social networks received more UK Internet visits than search engines for the first time May
Facebook accounts for 55% of all social networking traffic in the


Wednesday, 09 June 2010
Votes:	0
Comments:	0
Modified:	09 Jun 2010

Tags: google, Digital Marketing, Facebook, Social Marketing

01

Dec

AdWords Optimisation

Search has always been a cost-effective channel that removes the guesswork from marketing, but the industry has seen many improvements over the last five years and advertisers who are used to search marketing might benefit from improvements and optimisation of their accounts to start the New Year with a bang.


Tuesday, 01 December 2009
Votes:	0
Comments:	0
Modified:	10 May 2010

Tags: google, AdWords Optimisation

01

Dec

Email: Planning for OPT-OUTs

In the early days of email marketing, marketers considered opt-outs - aka unsubscribes - as a key measurement of the success of their mailing. Today, while opt-outs remain a metric to watch, smart marketers concentrate on performance metrics such as identified opens, click-throughs, forward rates and conversions.


Tuesday, 01 December 2009
Votes:	1
Comments:	0
Modified:	03 Dec 2009

10

Aug

Beyond email batch and blast

According to a recent Jupiter Research study, targeted email marketing campaigns can generate nine times more revenue than broadcast mailings.

If you're sending broadcast emails - the same email to everyone - it's time to look at improving your communications to get the full ROI benefit of this communication channel.

There are methods available for marketers to craft and send targeted and relevant emails to each subscriber: .


Monday, 10 August 2009
Votes:	0
Comments:	0
Modified:	11 Aug 2009

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MCM News Desk

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Barbour By Mail Generates More Revenue Online with

SLI Systems announced today that Barbour By Mail , the online retail site for one of the Queen’s favourite clothing brands, Barbour casual clothing, has improved the accuracy of its site search results with SLI’s full-service site search solution, resulting in a more than 116% increase in its conversio...

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PlayNetwork producers of unrivalled media experien

The small town campaign that is making soundwaves across the nation maurices reaches an estimated one fifth of the population of the US maurices Small Town Sound National Band Search ...

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Whistles Implements Merret

Reinvented fashion brand picks Retail Assist’s supply chain solution as part of an IT infrastructure project to enable its independent statusCutting-edge fashion retailer, Whistles, has contracted with Retail Assist to help deliver an entire IT infrastructure following its purchase from Mosaic Fashions. Whistles required new systems to enable autonomy from f...

Latest | Thursday, 19 May 2011

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