Ecommerce_cat - Ecommerce

Ecommerce

Choosing the right agency for you ecommerce partner can make a real difference to your business getting it wrong can lead to legal disputes and prove very costly for the business while further impacting on staff morale. This article presented by Chris Barling CEO of Actinic is part of a series of 3 offering insight into the process and considerations of selecting an ecommerce agency followed by further articles.on Preparation and Channel Integration.

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The 10Ps of Ecommerce

In July 1995, Amazon.com shipped its first book (Douglas Hofstadter's Fluid Concepts and Creative Analogies) and online retail, as we know it, began. A mere 14 years later, Amazon's sales in the first quarter ended March 31, and net income rose to $177 million from $143 million. 2009 has seen Amazons overall company results beat Wall Street expectations

By Michael Ross


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Tags: Ecommerce, Alan Roos, Michael Ross, ecommera, Web site Planning

Beating Shopping Cart Abandonment

Murphy's Law (what can go wrong will go wrong) comes into its own when it comes to the online shopping experience. Online shopping is clunky at best. It is so much easier to survey a large number of items in a high street shop or a printed catalogue. But when customers try to navigate the online checkout process, Mr. Murphy is only too happy to exhibit the power of his Law.


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Customer research by Maginus revealed that companies are benefiting from consumers who shopped via more than one channel. 84 per cent of businesses found that they gained more revenue from those customers that use more than one channel. These sales could make all the difference as the economy slows down.


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Ecommerce - Preparation

To day customers expect more functionality from online stores than they did 5 years ago. Bruce Townsend marketing manager for Actinic will discus the measures an etailer needs to consider when creating a second generation ecommerce web site.


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